Welcome to Secrets of Embroidery! Our special Christmas Pop-up Store is open now for you to enjoy - a huge amount of Christmas designs and projects all discounted by 70%. We are a mother-daughter team in New Zealand, almost 24 years in business, many thanks to all of our lovely designers and customers. Happy Christmas to you all!
Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.