Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

Baby Designs Tort...Baby Designs Tortoise

$21.00

$30.00

Baby Designs Seals

$21.00

$30.00

Baby Designs Ducks

$21.00

$30.00

Fall Gnomes 3

$12.25

$35.00

FSL Halloween Orn...FSL Halloween Ornaments 5

$12.25

$35.00

Halloween Gnome 2

$12.25

$35.00

Mushrooms 3

$12.25

$35.00

The Beauty Of Whi...The Beauty Of Whitework 2

$15.40

$44.00

Pet Patches

$10.50

Pumpkins Please B...Pumpkins Please Banner

$10.50

Sweet Words Set

$6.00

Grandchildren Mug...Grandchildren Mug Rug

$7.50

Pumpkins Please M...Pumpkins Please Mug Rug

$7.50

Autumn Coasters

$10.50

FSL Halloween Mini

$16.92

$19.90

Ginger Man With F...Ginger Man With Fringe Potholder

$3.75

$7.50

ITH Fun Gift Boxes

$17.50

$25.00

Celestial Moths

$16.00

$40.00

Sassy Sheep

$12.00

$30.00

Creamy Roses

$16.00

$40.00

Beautiful Flowers

$12.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Filigree Leaf Quilt

$7.00

$20.00

Featured designs

Rosemaling Angel

$6.00

$20.00

Strawberries and ...Strawberries and Cream Quilt Block

$2.50

$10.00

Sassy Sheep

$12.00

$30.00

Bees In The Meadow

$16.00

$40.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 1

$34.98

$69.95

3D Organza Iris 1

$5.00

$10.00

Most Popular

Snowman Advent Ca...Snowman Advent Calendar

$19.98

$39.95

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Fall Quilt Blocks

$2.00

$35.00

Nouveau Riche

$2.00

$40.00

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 2

$24.98

$49.95

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$10.50

$20.99

Geometric Quilt W...Geometric Quilt Wanderings

$2.00

$13.00

Photo Stitch Cat 6

$2.00

$10.50

A to Z Booklet

$2.00

$23.50

Stacked Pumpkins

$2.00

$8.00

The Mini-Screen Tote

$2.00

$9.95

Summer Lazy Days

$2.00

$30.00

Romantic Crazy Qu...Romantic Crazy Quilt Christmas Tree

$5.00

$20.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 1

$34.98

$69.95

Rose Gold Bridal ...Rose Gold Bridal Lace 3

$5.00

$20.00

Exotic Flowers Large

$2.00

$28.00

Oriental Purse

$2.00

$15.00

Leaves Quilt Blocks

$2.00

$25.00

Inspirational Say...Inspirational Saying 8

$2.00

$6.00

Owl Soft Toy

$2.00

$18.00

Rosemaling Angel

$6.00

$20.00

Jacobean Sampler ...Jacobean Sampler Quilt Blocks

$5.00

$20.00

Nutcracker Hanger

$15.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.