Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

Pet Patches

$10.50

Pumpkins Please B...Pumpkins Please Banner

$10.50

Sweet Words Set

$6.00

Grandchildren Mug...Grandchildren Mug Rug

$7.50

Pumpkins Please M...Pumpkins Please Mug Rug

$7.50

Autumn Coasters

$10.50

FSL Halloween Mini

$16.92

$19.90

Ginger Man With F...Ginger Man With Fringe Potholder

$4.50

$7.50

ITH Fun Gift Boxes

$12.50

$25.00

Celestial Moths

$16.00

$40.00

Sassy Sheep

$12.00

$30.00

Creamy Roses

$16.00

$40.00

Beautiful Flowers

$12.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Filigree Leaf Quilt

$7.00

$20.00

Spooky Vehicle

$10.50

$30.00

Perfume Collection 2

$11.20

$32.00

Adorable Fall Ani...Adorable Fall Animals 2

$12.25

$35.00

Fall Filigree 3

$11.20

$32.00

Spanish Dancers Set

$7.00

Butterflies and C...Butterflies and Curls

$7.50

$15.00

Halloween Potholders

$7.20

$12.00

Unique Quilt Blocks

$21.00

$30.00

Featured designs

Rosemaling Angel

$6.00

$20.00

Strawberries and ...Strawberries and Cream Quilt Block

$2.50

$10.00

Sassy Sheep

$12.00

$30.00

Bees In The Meadow

$16.00

$40.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 1

$17.49

$69.95

3D Organza Iris 1

$2.50

$10.00

Most Popular

Fall Quilt Blocks

$2.00

$35.00

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Snowman Advent Ca...Snowman Advent Calendar

$9.99

$39.95

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Nouveau Riche

$2.00

$40.00

Photo Stitch Cat 6

$2.00

$10.50

Leaves Quilt Blocks

$2.00

$25.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$5.25

$20.99

A to Z Booklet

$2.00

$23.50

Geometric Quilt W...Geometric Quilt Wanderings

$2.00

$13.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 2

$12.49

$49.95

Stacked Pumpkins

$2.00

$8.00

Sprays of Florals

$2.00

$25.00

The Mini-Screen Tote

$2.00

$9.95

Exotic Flowers Large

$2.00

$28.00

Nutcracker Hanger

$15.00

Oriental Purse

$2.00

$15.00

Romantic Crazy Qu...Romantic Crazy Quilt Christmas Tree

$5.00

$20.00

Summer Lazy Days

$2.00

$30.00

Thanksgiving Day

$2.00

$40.00

Rose Gold Bridal ...Rose Gold Bridal Lace 3

$5.00

$20.00

Pin Cushion Machi...Pin Cushion Machine Needles

$2.00

$8.00

Autumn Folk Art P...Autumn Folk Art Panels All Four

$13.74

$54.95

Inspirational Say...Inspirational Saying 8

$2.00

$6.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.