Welcome to Secrets of Embroidery!  Our special Black Friday sale is open NOW!  Over 3000 designs and projects reduced to just $2.50 Nd $5.00.  Also, visit our Floral pop-up store this week, with many lovely botanical designs for you to enjoy - all discounted by 70%.    We are a mother-daughter team in New Zealand, almost 24 years in business, many thanks to all of our lovely designers and customers.  

New arrivals

Holly Mug Rug Set

$7.25

$14.50

Christmas Cookies...Christmas Cookies Mini Placemat

$4.25

$8.50

Winter Wonderland...Winter Wonderland Silhouettes 6

$14.00

$35.00

Continuous Small ...Continuous Small Roses Quilt

$12.80

$32.00

FSL Dazzling Chri...FSL Dazzling Christmas 18

$14.00

$35.00

Advent Calendar

$20.00

$50.00

Rippled Christmas 3

$14.40

$36.00

Christmas Tartan

$19.50

$30.00

ITH Green Christm...ITH Green Christmas Set

$9.00

Celestial Grace 5

$20.00

$25.00

Celestial Grace 4

$20.00

$25.00

Celestial Grace 3

$20.00

$25.00

Celestial Grace 2

$20.00

$25.00

Celestial Grace 1

$20.00

$25.00

Yoga Key Fobs

$4.80

$12.00

Applique Christmas

$11.50

$23.00

Advent Calendar 6x10

$5.25

$10.50

ITH Christmas Orn...ITH Christmas Ornaments

$12.00

Christmas Cookies...Christmas Cookies Mugrug

$3.75

$7.50

Advent Calendar 8x12

$5.25

$10.50

Quilted Candle Mat

$3.75

$7.50

Christmas Filigree

$14.00

$35.00

Fringed Mug Rug 3

$5.50

$10.00

Fringed Mug Rug 2

$5.50

$10.00

Featured designs

Celestial Grace 1

$20.00

$25.00

Rosemaling Christ...Rosemaling Christmas 1

$7.50

$25.00

Heirloom Embroide...Heirloom Embroidery Tutorial

$5.00

$10.00

FSL Christmas Orn...FSL Christmas Ornaments 13

$10.50

$35.00

FSL Christmas Cats

$6.00

$20.00

Rippled Festive C...Rippled Festive Christmas 2

$10.50

$35.00

Most Popular

Large FSL Snowflakes

$4.50

$15.00

Tiffany Hootiful Owl

$7.00

Snowman Advent Ca...Snowman Advent Calendar

$19.98

$39.95

Tiffany Fall Runner

$25.00

Tiffany Pine Cone...Tiffany Pine Cone Candle Mat Design

$9.00

Fantasy Christmas...Fantasy Christmas Trees

$15.00

$50.00

Tiffany Snowflake...Tiffany Snowflake Set 1

$35.00

3D Christmas Angel

$25.00

Tiffany St Nick

$20.00

Snowflake Blocks Set

$2.00

$32.00

Winter In White

$20.00

$40.00

Tiffany Sunflower...Tiffany Sunflower Mug Rug

$12.00

Fringe Rugs Colle...Fringe Rugs Collection

$19.25

$35.00

Romantic Crazy Qu...Romantic Crazy Quilt Christmas Tree

$25.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$10.50

$20.99

Treasure Trove Of...Treasure Trove Of Trees

$12.00

$40.00

Deck The Halls Set 3

$35.00

Raw Edge Applique 1

$2.00

$39.99

Moroccan Tile Des...Moroccan Tile Designs

$2.00

$30.00

The Story Of Chri...The Story Of Christmas

$2.00

$40.00

Velvet Collection 1

$2.00

$40.00

The Flame Of Maple

$2.00

$22.00

O Christmas Tree

$2.00

$30.00

Girly Zip Bags

$3.60

$12.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.