Welcome to Secrets of Embroidery! Our Pop-up Store at the moment features a collection of Special Occasions designs and projects - all reduced by 70%.

We are a mother-daughter team from New Zealand, 25 years in business. A very warm thank you to our designers, friends and customers.

New arrivals

Celestial Goddess...Celestial Goddess Witch Set

$16.20

$54.00

Realistic Fluffy ...Realistic Fluffy Cat Portrait Monochrome

$6.00

$20.00

Wiccan Priestess

$6.00

$20.00

Celestial Crowned...Celestial Crowned Goddess

$6.00

$20.00

Elegant Tulip Tri...Elegant Tulip Trio Blackwork

$6.00

$20.00

Daffs

$9.00

$18.00

Magic Dreamy Moon...Magic Dreamy Moon Face

$6.00

$20.00

Mystic Moon Faces

$6.00

$20.00

Cute Bunny Holdin...Cute Bunny Holding Daisies

$6.00

$20.00

Cartoon Dinosaur Set

$16.20

$54.00

Cute Dinosaur Wit...Cute Dinosaur With Bees

$6.00

$20.00

Baby Girl Dinosau...Baby Girl Dinosaur with Bow

$6.00

$20.00

Cute Baby Dinosau...Cute Baby Dinosaur Stegosaurus

$6.00

$20.00

ITH I Am Green Co...ITH I Am Green Coasters

$9.00

$18.00

Cartoon Grumpy Yo...Cartoon Grumpy Yorkie Puppy Grey

$6.00

$20.00

Cartoon Grumpy Yo...Cartoon Grumpy Yorkie Puppy Light Fill

$6.00

$20.00

Cartoon Grumpy Yo...Cartoon Grumpy Yorkie Puppy for Patch

$7.50

$25.00

Cartoon Grumpy Yo...Cartoon Grumpy Yorkie Puppy with Quote

$6.00

$20.00

Floral Slit, Side...Floral Slit, Side Cut Out On Seam

$15.30

$18.00

Cartoon Grumpy Yo...Cartoon Grumpy Yorkie Puppy

$6.00

$20.00

Magic Boho Cresce...Magic Boho Crescent Moon Phases

$7.50

$25.00

Magic Butterfly F...Magic Butterfly Fairy Moon Face

$6.00

$20.00

ITH Heart Bookmarks

$5.00

$10.00

Mama Set

$6.00

$12.00

Featured designs

Tiffany Cat Purr-...Tiffany Cat Purr-fect

$8.80

$22.00

Autumn Splendor D...Autumn Splendor Doily

$4.80

$12.00

Cathedral Table T...Cathedral Table Topper 2

$2.40

$12.00

Botanical Protea ...Botanical Protea Coasters

$2.00

$10.00

ITH Made With Lov...ITH Made With Love Tag

$2.50

$5.00

ITH Butterfly Pot...ITH Butterfly Potholder

$3.50

$7.00

Most Popular

Crazy Patch Blocks

$2.00

$10.80

Blue Bouquets

$2.00

$40.00

Feminine Dressing...Feminine Dressings In Abstract

$2.00

$40.00

Floral Perfumerie...Floral Perfumerie Collage

$2.00

$40.00

Round and Around ...Round and Around Quilt Runner

$9.00

$30.00

Best Wishes

$2.00

$20.00

Pink Foot Baby El...Pink Foot Baby Elephants

$2.00

$25.00

Braided Twist Tab...Braided Twist Table Runner

$3.00

$15.00

Something Pretty

$2.00

$35.00

Hardanger In Color

$2.00

$30.00

Patchwork Quiltbl...Patchwork Quiltblock 12

$18.00

Proteas

$2.00

$28.00

Spring Lily Of Th...Spring Lily Of The Valley Flowers

$2.00

$20.00

Antique Roses

$2.00

$28.00

Joyful

$2.00

$25.00

Little Darlings

$2.00

$25.00

Tiffany Cat Purr-...Tiffany Cat Purr-fect

$8.80

$22.00

Marrakesh Quilt B...Marrakesh Quilt Blocks Set 1

$6.00

$15.00

ITH Kitty Softie

$1.20

$6.00

Flower Line Quilt...Flower Line Quilt Blocks

$2.00

$10.50

Cities In Retro

$2.00

$40.00

Spring Bluebells

$2.00

$20.00

Damask Floral Pat...Damask Floral Patterns 2 Set

$2.00

$35.00

Damask Floral Pat...Damask Floral Patterns 3 Set

$2.00

$35.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.