Welcome to Secrets of Embroidery! Our special Black Friday sale is open NOW! Over 3000 designs and projects reduced to just $2.50 Nd $5.00. Also, visit our Floral pop-up store this week, with many lovely botanical designs for you to enjoy - all discounted by 70%. We are a mother-daughter team in New Zealand, almost 24 years in business, many thanks to all of our lovely designers and customers.
Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.