Welcome to Secrets of Embroidery!  Our special Christmas Pop-up Store is open now for you to enjoy - a huge amount of Christmas designs and projects all discounted by 70%.    We are a mother-daughter team in New Zealand, almost 24 years in business, many thanks to all of our lovely designers and customers.  Happy Christmas to you all!

New arrivals

Carolers Cathedra...Carolers Cathedral Topper

$12.00

Rose Bouquet Tabl...Rose Bouquet Table Runner

$12.00

Chicago Geese Qui...Chicago Geese Quilt Block

$12.00

Quilted Christmas...Quilted Christmas Ornaments

$12.00

Holy Family Table...Holy Family Table Topper

$12.00

Christmas Table T...Christmas Table Topper 2

$12.00

Christmas Cookie ...Christmas Cookie Crumb Catcher

$12.00

Winter Cardinal A...Winter Cardinal And Poinsettia

$12.00

Point Of View Coo...Point Of View Cookie Crumb Catcher 2

$12.00

Point Of View Coo...Point Of View Cookie Crumb Catcher 1

$12.00

Cardinal Cookie C...Cardinal Cookie Crumb Catcher

$12.00

Applique Christma...Applique Christmas Table Runner

$17.50

$35.00

Santas Stocking

$4.80

$12.00

Poinsettia Set

$5.00

Holly Mug Rug Set

$7.25

$14.50

Christmas Cookies...Christmas Cookies Mini Placemat

$4.25

$8.50

Winter Wonderland...Winter Wonderland Silhouettes 6

$14.00

$35.00

Continuous Small ...Continuous Small Roses Quilt

$12.80

$32.00

FSL Dazzling Chri...FSL Dazzling Christmas 18

$14.00

$35.00

Advent Calendar

$20.00

$50.00

Rippled Christmas 3

$14.40

$36.00

Christmas Tartan

$19.50

$30.00

ITH Green Christm...ITH Green Christmas Set

$9.00

Celestial Grace 5

$20.00

$25.00

Featured designs

FSL Dazzling Chri...FSL Dazzling Christmas 10

$9.00

Rippled Christmas 3

$14.40

$36.00

FSL Winter Woodla...FSL Winter Woodland Scene

$15.20

$38.00

Lets Sing

$16.25

$25.00

Christmas Stockings

$2.00

$30.50

Christmas Teddy Toy

$19.83

$30.50

Most Popular

Large FSL Snowflakes

$4.50

$15.00

Tiffany Hootiful Owl

$7.00

Tiffany Fall Runner

$25.00

Tiffany Pine Cone...Tiffany Pine Cone Candle Mat Design

$9.00

3D Christmas Angel

$25.00

Tiffany St Nick

$20.00

Tiffany Snowflake...Tiffany Snowflake Set 1

$35.00

Christmas Stockings

$2.00

$30.50

Tiffany Sunflower...Tiffany Sunflower Mug Rug

$12.00

Snowman Advent Ca...Snowman Advent Calendar

$19.98

$39.95

Fantasy Christmas...Fantasy Christmas Trees

$15.00

$50.00

The Story Of Chri...The Story Of Christmas

$2.00

$40.00

Snowflake Blocks Set

$2.00

$32.00

Fringe Rugs Colle...Fringe Rugs Collection

$14.00

$35.00

Winter In White

$20.00

$40.00

Romantic Crazy Qu...Romantic Crazy Quilt Christmas Tree

$25.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$10.50

$20.99

FSL Nativity Orna...FSL Nativity Ornaments 5

$12.80

$32.00

Treasure Trove Of...Treasure Trove Of Trees

$12.00

$40.00

The Flame Of Maple

$2.00

$22.00

Xmas Gnome Forest

$2.00

$30.00

Deck The Halls Set 3

$35.00

Elegant Poinsettias

$2.00

$30.00

Mr Quirky

$2.00

$10.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.