Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

Ginger Man With F...Ginger Man With Fringe Potholder

$4.50

$7.50

ITH Fun Gift Boxes

$12.50

$25.00

Celestial Moths

$16.00

$40.00

Sassy Sheep

$12.00

$30.00

Creamy Roses

$16.00

$40.00

Beautiful Flowers

$12.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Filigree Leaf Quilt

$7.00

$20.00

Spooky Vehicle

$10.50

$30.00

Perfume Collection 2

$11.20

$32.00

Adorable Fall Ani...Adorable Fall Animals 2

$12.25

$35.00

Fall Filigree 3

$11.20

$32.00

Spanish Dancers Set

$7.00

Butterflies and C...Butterflies and Curls

$7.50

$15.00

Halloween Potholders

$7.20

$12.00

Unique Quilt Blocks

$21.00

$30.00

FSL Dotted Tiny B...FSL Dotted Tiny Borders and Corners

$16.07

$18.90

Dahlia Potholder

$4.50

$7.50

Sparkling Star

$4.88

$7.50

Crazy Feather Bor...Crazy Feather Borders

$16.92

$19.90

Autumn Wreath Pillow

$10.50

FSL Earrings 2

$11.20

$32.00

FSL Snowflake Orn...FSL Snowflake Ornaments

$12.25

$35.00

Featured designs

3D Peony Decor

$7.49

$29.95

3D Organza Poppies

$3.75

$15.00

Runner Raffinato

$18.00

Botanical Garden ...Botanical Garden Cushion

$25.00

ITH Christmas Tre...ITH Christmas Tree Ornament

$5.00

$10.00

ITH Butterfly Cir...ITH Butterfly Circles

$7.50

$15.00

Most Popular

Nouveau Riche

$2.00

$40.00

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Fall Quilt Blocks

$2.00

$35.00

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Leaves Quilt Blocks

$2.00

$25.00

Snowman Advent Ca...Snowman Advent Calendar

$9.99

$39.95

The Mini-Screen Tote

$2.00

$9.95

Inspirational Say...Inspirational Saying 8

$2.00

$6.00

Geometric Quilt W...Geometric Quilt Wanderings

$2.00

$13.00

Nutcracker Hanger

$15.00

Baby Burp Cloths

$2.00

$8.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 2

$12.49

$49.95

Autumn Folk Art P...Autumn Folk Art Panels All Four

$13.74

$54.95

Stacked Pumpkins

$2.00

$8.00

Photo Stitch Cat 6

$2.00

$10.50

Owl Soft Toy

$2.00

$18.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$5.25

$20.99

Thanksgiving Day

$2.00

$40.00

Autumn Leaf Table...Autumn Leaf Table Runner

$15.00

Shorebirds

$2.00

$15.00

FSL Candle Shades

$2.00

$15.00

Exotic Flowers Large

$2.00

$28.00

A to Z Booklet

$2.00

$23.50

Pin Cushion Machi...Pin Cushion Machine Needles

$2.00

$8.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.