Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

Pet Patches

$10.50

Pumpkins Please B...Pumpkins Please Banner

$10.50

Sweet Words Set

$6.00

Grandchildren Mug...Grandchildren Mug Rug

$7.50

Pumpkins Please M...Pumpkins Please Mug Rug

$7.50

Autumn Coasters

$10.50

FSL Halloween Mini

$16.92

$19.90

Ginger Man With F...Ginger Man With Fringe Potholder

$4.50

$7.50

ITH Fun Gift Boxes

$12.50

$25.00

Celestial Moths

$16.00

$40.00

Sassy Sheep

$12.00

$30.00

Creamy Roses

$16.00

$40.00

Beautiful Flowers

$12.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Filigree Leaf Quilt

$7.00

$20.00

Spooky Vehicle

$10.50

$30.00

Perfume Collection 2

$11.20

$32.00

Adorable Fall Ani...Adorable Fall Animals 2

$12.25

$35.00

Fall Filigree 3

$11.20

$32.00

Spanish Dancers Set

$7.00

Butterflies and C...Butterflies and Curls

$7.50

$15.00

Halloween Potholders

$7.20

$12.00

Unique Quilt Blocks

$21.00

$30.00

Featured designs

Rosemaling Angel

$6.00

$20.00

Strawberries and ...Strawberries and Cream Quilt Block

$2.50

$10.00

Sassy Sheep

$12.00

$30.00

Bees In The Meadow

$16.00

$40.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 1

$17.49

$69.95

3D Organza Iris 1

$2.50

$10.00

Most Popular

Snowman Advent Ca...Snowman Advent Calendar

$9.99

$39.95

Fall Quilt Blocks

$2.00

$35.00

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Nouveau Riche

$2.00

$40.00

Owl Soft Toy

$2.00

$18.00

A to Z Booklet

$2.00

$23.50

The Mini-Screen Tote

$2.00

$9.95

Snowman Christmas...Snowman Christmas Tree Skirt Part 2

$12.49

$49.95

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$5.25

$20.99

Inspirational Say...Inspirational Saying 8

$2.00

$6.00

Thanksgiving Day

$2.00

$40.00

Autumn Folk Art P...Autumn Folk Art Panels All Four

$13.74

$54.95

Sprays of Florals

$2.00

$25.00

Stacked Pumpkins

$2.00

$8.00

Photo Stitch Cat 6

$2.00

$10.50

Romantic Crazy Qu...Romantic Crazy Quilt Christmas Tree

$5.00

$20.00

Exotic Flowers Large

$2.00

$28.00

FSL Candle Shades

$2.00

$15.00

Valerian Flowers

$2.00

$25.00

Shorebirds

$2.00

$15.00

Christmas Village...Christmas Village Shops All Six

$21.25

$85.00

Nutcracker Hanger

$15.00

Biscornu 2

$10.00

$20.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.