Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

ITH Fun Gift Boxes

$12.50

$25.00

Celestial Moths

$24.00

$40.00

Sassy Sheep

$18.00

$30.00

Creamy Roses

$24.00

$40.00

Beautiful Flowers

$18.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Filigree Leaf Quilt

$7.00

$20.00

Spooky Vehicle

$10.50

$30.00

Perfume Collection 2

$11.20

$32.00

Adorable Fall Ani...Adorable Fall Animals 2

$12.25

$35.00

Fall Filigree 3

$11.20

$32.00

Spanish Dancers Set

$7.00

Butterflies and C...Butterflies and Curls

$7.50

$15.00

Halloween Potholders

$7.20

$12.00

Unique Quilt Blocks

$21.00

$30.00

FSL Dotted Tiny B...FSL Dotted Tiny Borders and Corners

$16.07

$18.90

Dahlia Potholder

$4.50

$7.50

Sparkling Star

$4.88

$7.50

Crazy Feather Bor...Crazy Feather Borders

$16.92

$19.90

Autumn Wreath Pillow

$10.50

FSL Earrings 2

$11.20

$32.00

FSL Snowflake Orn...FSL Snowflake Ornaments

$12.25

$35.00

FSL Christmas Cup...FSL Christmas Cup Cover

$12.25

$35.00

Featured designs

3D Peony Decor

$7.49

$29.95

3D Organza Poppies

$3.75

$15.00

Runner Raffinato

$9.00

$18.00

Botanical Garden ...Botanical Garden Cushion

$12.50

$25.00

ITH Christmas Tre...ITH Christmas Tree Ornament

$5.00

$10.00

ITH Butterfly Cir...ITH Butterfly Circles

$7.50

$15.00

Most Popular

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Nouveau Riche

$2.00

$40.00

Fall Quilt Blocks

$2.00

$35.00

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Leaves Quilt Blocks

$2.00

$25.00

Baby Burp Cloths

$2.00

$8.00

Owl Soft Toy

$2.00

$18.00

The Mini-Screen Tote

$2.00

$9.95

Nutcracker Hanger

$15.00

Inspirational Say...Inspirational Saying 8

$2.00

$6.00

Shorebirds

$2.00

$15.00

Oriental Purse

$2.00

$15.00

FSL Candle Shades

$2.00

$15.00

Thanksgiving Day

$2.00

$40.00

Autumn Leaf Table...Autumn Leaf Table Runner

$15.00

Geometric Quilt W...Geometric Quilt Wanderings

$2.00

$13.00

Graceful Richelieu 3

$5.00

$20.00

Festive Christmas...Festive Christmas Ornaments

$2.00

$21.95

Crazy Quilt Bird ...Crazy Quilt Bird Blocks

$2.00

$14.00

Pin Cushion Machi...Pin Cushion Machine Needles

$2.00

$8.00

Stacked Pumpkins

$2.00

$8.00

Dreamy Caparina

$2.00

$25.00

A to Z Booklet

$2.00

$23.50

Rosemaling Angel

$5.00

$20.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.