Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our big In-the-hoop Pop-up store this week, with many exciting projects discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

Friendly Kitty Do...Friendly Kitty Door Stopper

$10.50

$14.00

Baby Designs Tort...Baby Designs Tortoise

$21.00

$30.00

Baby Designs Seals

$21.00

$30.00

Baby Designs Ducks

$21.00

$30.00

Fall Gnomes 3

$12.25

$35.00

FSL Halloween Orn...FSL Halloween Ornaments 5

$12.25

$35.00

Halloween Gnome 2

$12.25

$35.00

Mushrooms 3

$12.25

$35.00

The Beauty Of Whi...The Beauty Of Whitework 2

$15.40

$44.00

Pet Patches

$10.50

Pumpkins Please B...Pumpkins Please Banner

$10.50

Sweet Words Set

$6.00

Grandchildren Mug...Grandchildren Mug Rug

$7.50

Pumpkins Please M...Pumpkins Please Mug Rug

$7.50

Autumn Coasters

$10.50

FSL Halloween Mini

$16.92

$19.90

Ginger Man With F...Ginger Man With Fringe Potholder

$3.75

$7.50

ITH Fun Gift Boxes

$17.50

$25.00

Celestial Moths

$16.00

$40.00

Sassy Sheep

$12.00

$30.00

Creamy Roses

$16.00

$40.00

Beautiful Flowers

$12.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Featured designs

Sketched Birds

$12.25

$35.00

Fall Gnomes 3

$12.25

$35.00

ITH Felt Floral H...ITH Felt Floral Heart

$4.00

ITH Bookmarks

$2.40

Winter Snow Scene

$5.00

$25.00

Floral Fanfair

$5.00

$25.00

Most Popular

Snowman Advent Ca...Snowman Advent Calendar

$19.98

$39.95

Fall Quilt Blocks

$2.00

$35.00

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Geometric Quilt W...Geometric Quilt Wanderings

$2.00

$13.00

Nouveau Riche

$2.00

$40.00

Photo Stitch Cat 6

$2.00

$10.50

Romantic Crazy Qu...Romantic Crazy Quilt Christmas Tree

$20.00

Summer Lazy Days

$2.00

$30.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 2

$24.98

$49.95

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$10.50

$20.99

Leaves Quilt Blocks

$2.00

$25.00

Oriental Purse

$2.00

$15.00

Owl Soft Toy

$2.00

$18.00

Rosemaling Angel

$6.00

$20.00

The Mini-Screen Tote

$2.00

$9.95

A to Z Booklet

$2.00

$23.50

Snowman Christmas...Snowman Christmas Tree Skirt Part 1

$34.98

$69.95

Shorebirds

$2.00

$15.00

Jacobean Sampler ...Jacobean Sampler Quilt Blocks

$20.00

Romantic Crazy Qu...Romantic Crazy Quilt 11

$20.00

Exotic Flowers Large

$2.00

$28.00

Swirls

$2.00

$18.00

Sweet Kitties

$2.00

$35.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.