Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

New arrivals

Ginger Man With F...Ginger Man With Fringe Potholder

$4.50

$7.50

ITH Fun Gift Boxes

$12.50

$25.00

Celestial Moths

$16.00

$40.00

Sassy Sheep

$12.00

$30.00

Creamy Roses

$16.00

$40.00

Beautiful Flowers

$12.00

$30.00

Tea Sayings 2

$5.00

Sketched Birds

$12.25

$35.00

Filigree Leaf Quilt

$7.00

$20.00

Spooky Vehicle

$10.50

$30.00

Perfume Collection 2

$11.20

$32.00

Adorable Fall Ani...Adorable Fall Animals 2

$12.25

$35.00

Fall Filigree 3

$11.20

$32.00

Spanish Dancers Set

$7.00

Butterflies and C...Butterflies and Curls

$7.50

$15.00

Halloween Potholders

$7.20

$12.00

Unique Quilt Blocks

$21.00

$30.00

FSL Dotted Tiny B...FSL Dotted Tiny Borders and Corners

$16.07

$18.90

Dahlia Potholder

$4.50

$7.50

Sparkling Star

$4.88

$7.50

Crazy Feather Bor...Crazy Feather Borders

$16.92

$19.90

Autumn Wreath Pillow

$10.50

FSL Earrings 2

$11.20

$32.00

FSL Snowflake Orn...FSL Snowflake Ornaments

$12.25

$35.00

Featured designs

Rosemaling Angel

$5.00

$20.00

Strawberries and ...Strawberries and Cream Quilt Block

$2.50

$10.00

Sassy Sheep

$12.00

$30.00

Bees In The Meadow

$16.00

$40.00

Snowman Christmas...Snowman Christmas Tree Skirt Part 1

$17.49

$69.95

3D Organza Iris 1

$2.50

$10.00

Most Popular

Colorful Flower B...Colorful Flower Blocks

$2.00

$35.00

Nouveau Riche

$2.00

$40.00

Fall Quilt Blocks

$2.00

$35.00

Snowman Advent Ca...Snowman Advent Calendar

$9.99

$39.95

Jacobean Delight ...Jacobean Delight Part 3

$2.00

$35.00

Leaves Quilt Blocks

$2.00

$25.00

Inspirational Say...Inspirational Saying 8

$2.00

$6.00

The Mini-Screen Tote

$2.00

$9.95

Snowman Christmas...Snowman Christmas Tree Skirt Part 2

$12.49

$49.95

Snowman Christmas...Snowman Christmas Tree Skirt Part 3

$5.25

$20.99

Nutcracker Hanger

$15.00

Baby Burp Cloths

$2.00

$8.00

Stacked Pumpkins

$2.00

$8.00

Photo Stitch Cat 6

$2.00

$10.50

A to Z Booklet

$2.00

$23.50

Owl Soft Toy

$2.00

$18.00

Thanksgiving Day

$2.00

$40.00

Autumn Folk Art P...Autumn Folk Art Panels All Four

$13.74

$54.95

Shorebirds

$2.00

$15.00

Frosty the Snowman

$4.00

$8.00

Sprays of Florals

$2.00

$25.00

Festive Christmas...Festive Christmas Ornaments

$2.00

$21.95

ITH Quilted Baby ...ITH Quilted Baby Animal Bibs

$15.00

Florid Eloquence

$2.00

$40.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.