Welcome to Secrets of Embroidery! Our Pop-up Store at the moment features our pretty Free-standing Lace designs and projects - all reduced by 70%.

We are a mother-daughter team from New Zealand, 25 years in business. A very warm thank you to our designers, friends and customers.

New arrivals

Cute Baby Hippo 2

$6.00

$20.00

Cute Baby Elephant

$6.00

$20.00

Cute Baby Crocodile

$6.00

$20.00

Blossom Tulle

$17.00

$20.00

Cute Safari Baby ...Cute Safari Baby Giraffe

$6.00

$20.00

ITH Cross Special...ITH Cross Special Bookmarks

$8.00

$16.00

Carnival Animals

$7.00

$14.00

ITH Daisy Hanger ...ITH Daisy Hanger Covers

$12.50

$25.00

ITH Sweet Bunnies...ITH Sweet Bunnies Set

$5.00

$10.00

ITH Flowers Every...ITH Flowers Everywhere Set

$10.00

$20.00

Cute Baby Hippo

$6.00

$20.00

Cute Cartoon Baby...Cute Cartoon Baby Elephant

$6.00

$20.00

Kitchen Towel Cof...Kitchen Towel Coffee Borders

$12.50

$25.00

Easter Hen

$18.00

$30.00

Butterfly 1

$7.00

$10.00

Marianne 4

$22.50

$25.00

Trapunto Blocks 4...Trapunto Blocks 4 Quilt Squares

$21.00

$30.00

Trapunto Blocks 3...Trapunto Blocks 3 Quilt Squares

$21.00

$30.00

Trapunto Blocks 2...Trapunto Blocks 2 Quilt Squares

$21.00

$30.00

Trapunto Blocks 1...Trapunto Blocks 1 Quilt Squares

$21.00

$30.00

Fruits Of Summer

$14.00

$40.00

Realistic Bengal ...Realistic Bengal Tiger Head

$6.00

$20.00

Huge Tulips

$7.50

$15.00

Floral Monogram F...Floral Monogram Frame

$6.00

$20.00

Featured designs

Asian Crane Applique

$3.50

$10.00

3D Organza Poppies

$5.25

$15.00

Contour Tree Scen...Contour Tree Scenery Hanger

$3.00

$15.00

Botanical Proteas...Botanical Proteas Table Topper 3

$2.00

$10.00

Kitchen Towel Cof...Kitchen Towel Coffee Borders

$12.50

$25.00

Leaves On Organza

$12.50

$25.00

Most Popular

Just Cosmos Flowers

$2.00

$35.00

Abstract Table Ru...Abstract Table Runner

$2.00

$30.00

Farm Scene Placemats

$2.00

$35.00

ITH Tulips Garden...ITH Tulips Garden Flag

$2.00

$9.99

Pretty Little Bun...Pretty Little Bunnies

$2.00

$45.00

Flower Bunnies 2 Set

$2.00

$38.00

Oopsie Daisy Set ...Oopsie Daisy Set 2 6x10

$2.00

$18.00

Cute Wild and Far...Cute Wild and Farm Animals 1

$2.00

$35.00

Peek-a-boo Memory...Peek-a-boo Memory Game

$2.00

$38.00

Mock Trapunto In ...Mock Trapunto In Color Runner

$2.00

$32.00

Rascally Raccoon

$2.00

$5.00

Calla Lilies

$2.00

$40.00

Cute Wild and Far...Cute Wild and Farm Animals 2 Set

$2.00

$30.00

Quilt Blocks and ...Quilt Blocks and Border Flowers

$2.00

$35.00

Pegasus and Radia...Pegasus and Radiant Sun

$2.00

$20.00

Fancy Stitch Animals

$2.00

$35.00

Oopsie Daisy Set ...Oopsie Daisy Set 1 5x7

$2.00

$18.00

Turtle Hanger

$2.00

$10.00

Flower Bunnies 1 Set

$2.00

$38.00

Circle Of Roses

$2.00

$40.00

Flower Animals

$2.00

$38.00

Slothing Around

$2.00

$5.00

ITH Tatty Doily

$2.00

$12.00

Byzantine World R...Byzantine World Runner

$2.00

$12.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.