Machine Embroidery Designs | Secrets of Embroidery

Welcome to Secrets of Embroidery! We are a mother-daughter team in New Zealand, now 23 years in business, thanks to all our lovely customers.  See our Life on the Farm Pop-up store this week, with many lovely designs discounted by 70%.  Do you use Embird for editing and managing your designs? Version 2023 is out now, if you would like to upgrade.

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.

My Account
Designer Store
I'm a designer
I'm not a designer
Get exclusive designs with your membership! Create my FREE account.
Become a Secrets Designer and open your own store with us!
Learn more.


Become a Member
  • Subscribe to our newsletter to receive a free gift set of designs!
  • Create a free account and login to download your purchases at any time.
  • Receive Reward Points with every order.
* * *
Sign up


You can be confident that we will never disclose your email address to anyone.
We will always respect your privacy.
Cute giraffe
Designs By Celeste
This is the description of the product