Welcome to Secrets of Embroidery! Our Pop-up Store at the moment features a collection of our Americana designs and projects - all reduced by 70%.

We are a mother-daughter team from New Zealand, now 25 years in business. A very warm thank you to our designers, friends and customers.

New arrivals

Floral Hummingbird

$6.00

$20.00

In The Clouds Planes

$4.80

$12.00

Safari Babes Embo...Safari Babes Embossed

$6.40

$16.00

Yorkshire Terrier...Yorkshire Terrier Dog Head

$6.00

$20.00

Butterfly Appliqu...Butterfly Applique Set

$7.00

$14.00

ITH Shopping Bag ...ITH Shopping Bag Storage Holder

$12.50

$25.00

Floral Portraits ...Floral Portraits 8x12

$6.00

$15.00

Floral Portraits ...Floral Portraits 6x10

$6.00

$15.00

Floral Portraits 5x7

$6.00

$15.00

Ziggy

$6.00

$8.00

Silky Wings Butte...Silky Wings Butterflies

$7.20

$18.00

Realistic Husky P...Realistic Husky Puppy Face

$6.00

$20.00

Quaint Floral Scr...Quaint Floral Scrolls Border

$19.98

$23.50

Wings In The Wild

$3.75

$5.00

Forest Whimsy

$2.25

$3.00

ITH Floral Appliq...ITH Floral Applique Drawstring Bags 2

$7.50

$15.00

White Floral Pump...White Floral Pumpkin Set

$18.00

$60.00

Funny Grumpy Anim...Funny Grumpy Animals Set

$18.00

$60.00

Grumpy Highland C...Grumpy Highland Cow with Daisies

$6.00

$20.00

Love Birds Part 3

$8.00

$15.99

Love Birds Part 2

$8.00

$15.99

Love Birds Part 1

$8.00

$15.99

Angry Funny Bunny...Angry Funny Bunny with Carrots

$6.00

$20.00

Funny Crazy Carto...Funny Crazy Cartoon Cat With Quote

$6.00

$20.00

Featured designs

Funky Daisy Runner

$8.00

$20.00

Tiffany Cat Purr-...Tiffany Cat Purr-fect

$8.80

$22.00

Floral Quilt Circles

$10.00

$20.00

ITH Fairy Abode R...ITH Fairy Abode Round Storage

$10.00

$20.00

Just Doilies

$4.00

$10.00

Critters - Jerry ...Critters - Jerry and Gina Giraffe

$6.00

$15.00

Most Popular

Mandala Quilt Blocks

$2.00

$40.00

Mock Trapunto Qui...Mock Trapunto Quilt Blocks

$2.00

$32.00

Baby Moon Animals

$2.00

$25.00

Midnight Wisdom Owl

$2.00

$5.00

Leaf Me Alone I a...Leaf Me Alone I am Fabulous

$2.00

$5.00

Trunks and Petals

$2.00

$5.00

Golden Roses

$2.00

$35.00

My Happy Place Wa...My Happy Place Wall Hanging and Mug Rug

$2.00

$16.00

Smiles and Sniffs

$2.00

$5.00

Buzz and Bloom Hu...Buzz and Bloom Hummingbird

$2.00

$5.00

Petal Pug

$2.00

$5.00

Floral Feline Cat

$2.00

$5.00

Wings and Whimsy

$2.00

$5.00

Cool Baby Animals

$2.00

$35.00

Cathedral Window ...Cathedral Window Table Mat

$2.00

$30.00

Feather Quilt Blocks

$2.00

$25.00

Crazy Patch Blocks

$5.40

$10.80

Clip and Pincushi...Clip and Pincushion Set

$2.00

$15.00

Vintage Linens

$2.00

$7.50

Tuscon Lemons Pot...Tuscon Lemons Potholder

$2.00

$22.00

Gentle Soul Donkey

$2.00

$5.00

Emileigh Tropical...Emileigh Tropical Splendor

$2.00

$20.00

ITH Pencil Case

$2.50

$5.00

Fluffy Cow

$2.00

$5.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.