Welcome to Secrets of Embroidery! Our Double Points Sale is on now until the end of the month. Also our Pop-up Store this week is for Winter designs and projects - they are reduced by 70%!

We are a mother-daughter team in New Zealand, 25 years in business. A warm thank you to our designers, friends and customers.

New arrivals

ITH Valentine Hearts

$5.00

$10.00

Magic Hummingbird...Magic Hummingbird and Star

$8.00

$20.00

Eagle Round Monog...Eagle Round Monogram Frame

$8.00

$20.00

ITH Romeo And Jul...ITH Romeo And Juliet Love Coasters

$5.00

$10.00

Angel and Demon S...Angel and Demon Sword

$8.00

$20.00

Colorful Rooster

$18.00

$45.00

Rippled Butterfly...Rippled Butterfly Bliss

$16.00

$40.00

Trapunto Christma...Trapunto Christmas Blocks

$16.00

$40.00

Mystical Moth, Ha...Mystical Moth, Hands, and Leaves

$8.00

$20.00

Snowflake Quilt B...Snowflake Quilt Blocks

$9.59

$15.99

ITH Gingerbread C...ITH Gingerbread Coasters

$7.50

$15.00

Christmas Baby Po...Christmas Baby Polar Bear

$4.80

$12.00

Under The Sea 3

$18.00

$45.00

Dog And Cat

$20.00

$50.00

Cats In Abstract

$20.00

$50.00

Princess

$14.00

$35.00

Filigree Christma...Filigree Christmas Border

$14.00

$35.00

Gnomes 2

$20.00

$50.00

Gnomes

$20.00

$50.00

Colorful Angels

$20.00

$50.00

Threads Of Wonder

$24.00

$60.00

Animal Portraits 2

$24.00

$60.00

Woodland Owls 2

$20.00

$50.00

Whimsical Friends 2

$22.00

$55.00

Featured designs

Poppy

$2.00

$8.00

Frosty the Snowman

$2.00

$8.00

Rippled Butterfly...Rippled Butterfly Bliss

$16.00

$40.00

Whimsical Friends 2

$22.00

$55.00

Snowflake Quilt B...Snowflake Quilt Blocks

$9.59

$15.99

Quilt Blocks Comp...Quilt Blocks Companion Set 4

$8.39

$13.99

Most Popular

Christmas Redwork...Christmas Redwork Quilt Designs

$2.00

$40.00

Christmas Collage

$2.00

$30.00

Snowflake Pot Hol...Snowflake Pot Holder Set

$2.00

$15.00

Placemats For Chr...Placemats For Christmas

$6.30

$18.00

ITH Grumpy Coaster

$2.00

$4.00

Frosty the Snowman

$2.00

$8.00

Christmas Delight

$2.00

$30.00

Woodland Stockings

$5.25

$10.50

Santas Stocking

$2.00

$12.00

Sweater Ornaments

$5.25

$10.50

FSL Butterflies

$2.00

$35.00

Bold Blooms

$2.00

$20.00

3D Snowman

$3.75

$7.50

Christmas Cookies

$2.00

$20.00

Candy Stick Placemat

$2.00

$12.00

Fancy Framed Quil...Fancy Framed Quilt Blocks

$2.00

$30.00

Christmas Blocks ...Christmas Blocks Set 3

$2.00

$20.00

3D Woodland Critt...3D Woodland Critter Ornaments

$2.00

$20.00

ITH Christmas Hearts

$2.00

$9.00

Sleigh

$2.00

$8.00

Alphabet and Bann...Alphabet and Banner 3D Poinsettia

$2.00

$25.00

Redwork Father Ch...Redwork Father Christmas

$2.00

$15.00

Christmas Placema...Christmas Placemat Designs

$2.00

$6.60

FSL 3D Christmas ...FSL 3D Christmas Tree

$2.00

$10.00

Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.