Machine Embroidery Designs – Appliqué, In-The-Hoop, Lace, Quilting & More
Shop thousands of downloadable machine embroidery designs, monograms, quilt blocks, lace, applique, 3D designs and in-the-hoop projects from over 50 designers.
Welcome to Secrets of Embroidery
Current Promotions & Special Offers
Treasure Hunt month has begun, with thousands of designs available across many different designers and styles.
Explore our Home Decor Pop-Up Store where all machine embroidery projects are reduced by 70%.
New Machine Embroidery Designs – Latest Releases
See our newest embroidery designs, fresh inspiration, and exciting collections added regularly.
More Promotions & Special Offers
Receive a mini-set of 6 lovely designs, with all orders over $15.
Our $5 Top of the Pops Store has a selection of our most popular designs from last month.
Explore Embird - a program for managing and editing your embroidery designs.
Most Popular Machine Embroidery Designs
Shop our best-selling embroidery designs, loved by stitchers around the world.
Featured Embroidery Designers & Stores
Explore talented machine embroidery designers and browse their unique design collections.
Featured Machine Embroidery Designs
Handpicked designs and special highlights to spark creativity and inspire your next project.
Machine Embroidery Tips, Guides & Inspiration
Read helpful articles, tutorials and tips to improve your stitching and spark new ideas.
Celebrating 25 years online, our mother - daughter team is proud to bring you trusted quality, instant downloads, great value and exceptional support from our home in New Zealand to yours.
Discover thousands of high-quality machine embroidery designs, in-the-hoop projects, applique designs, fonts, quilting designs and more at Secrets of Embroidery. Shop designs from over 50 talented designers, enjoy instant downloads, great value, rewards, helpful support and inspiration - trusted by the embroidery community since 2000.



