Welcome to Secrets of Embroidery! Our new Fall Bonus Set is out now with 26 special designs free with all orders over $25. This week's Pop-up Store features our Playtime designs and projects for children - all discounted by 70%.
We have recently upgraded to a more powerful and reliable server, and have now ironed out most of the issues! However, please do email us if you do not receive your download links or emails.
We are a mother-daughter team in New Zealand, 25 years in business. A warm thank you to our designers, friends and customers.
Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.