Machine Embroidery Designs
Designs, projects, and techniques for machine embroidery
Current Promotions & Special Offers
Visit our Treasure Trove, open for the last few days of our Treasure Hunt, with thousands of discounted designs available.
Browse our St Patrick's Day Pop-up store, 70% off until 5th March
Embroidery Tips and Special Offers
Receive a mini-set of 6 lovely designs, with all orders over $15.
See our latest Embroidery Tip for St Patrick's Day.
Explore Embird - a program for managing and editing your embroidery designs.
Our $5 Top of the Pops Store has a selection of our most popular designs from last month.
New Machine Embroidery Designs
Browse the latest embroidery designs added to our collection.
Most Popular Machine Embroidery Designs
Our best-selling embroidery designs, loved by stitchers around the world.
Popular Machine Embroidery Designs
Customer favourites from this weeks featured stores
More Promotions & Special Offers
Receive a mini-set of 6 lovely designs, with all orders over $15.
Our $5 Top of the Pops Store has a selection of our most popular designs from last month.
Explore Embird - a program for managing and editing your embroidery designs.
Celebrating 25 years online, three generations of women are proud to bring you trusted quality, instant downloads, great value and exceptional support from our home in New Zealand to yours.
Discover thousands of high-quality machine embroidery designs, in-the-hoop projects, applique designs, fonts, quilting designs and more at Secrets of Embroidery. Shop designs from over 50 talented designers, enjoy instant downloads, great value, rewards, helpful support and inspiration - trusted by the embroidery community since 2000.


