Welcome to Secrets of Embroidery! Our Treasure Hunt is live now with bargains galore! Over 3500 designs heavily reduced - now is your chance to stock up on your favorite designs and projects.
Our Pop-up Store this week is our Hone Decor designs and projects all reduced by 70%.
We are a mother-daughter team in New Zealand, 25 years in business. A very warm thank you to our designers, friends and customers.
Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.