Welcome to Secrets of Embroidery! Our Black Friday sale is on now - over 3000 designs are reduced to $2.50 and $5.00.
We are a mother-daughter team in New Zealand, 25 years in business. A warm thank you to our designers, friends and customers.
Featured designs
Secrets of Embroidery offers high quality machine embroidery designs and projects by over 60 designers. We are the preferred online marketplace for unique embroidery designs and inspiring projects. Visit our educational blog full of useful tips for machine embroidery. We have been providing the best value, customer rewards and outstanding customer service to the online embroidery community since 2000.